UX Audits make improvements to several things that search engines look at when ranking websites. Webpage loading speed, one example is, is actually a regarded ranking factor in search engine algorithms. Sam Underwood summarizes it correctly: Use Hick's Law to be a reference for menu framework and organization. Hick's Law https://andrermfxo.activablog.com/23411554/not-known-factual-statements-about-google-analytics